Client:
Mayor of London/Metropolitan Police/Department for Education and Skill/Government Office for London/Trident/From Boyhood to Manhood Foundation

‘Calling the Shots’ is a muliti-media education resource package aiming to engage young people between the ages of 11 and 18 in discussions about their attitudes towards guns. This innovative resource was commissioned and developed by the ‘From Boyhood to Manhood Foundation’ and was part of an initiative of the Mayor Of London’s Crime and Disorder Plus Steering Group.

Brief:
To design all printed literature including 6 page wallet, DVD case and insert, CD case, insert and leaflets to be included in the education and resource pack plus conference invitations.

Blade PR Input:
Blade PR produced strong visual messages within all materials stated above through effective use of colour and the use of three key words throughout – Positivity, Safety, Culture.